Margo Berman- Creative Catalyst
Margo Berman has been a marketing consultant for 20 years, with her own ad and PR agency - Global Impact - for more than 17 years. As a creative talent, she's won numerous regional, national and international awards, with clients like: American Express, Alamo Rent A Car, Clientele and Banana Boat.
She's produced and hosted an interview talk show in Miami: “Artists About Themselves.” And has written articles for national trade journals and reference publications including the Encyclopedia of Advertising.
Margo is also a corporate trainer, conducting seminars in many areas like: Creative Problem Solving, Mental Peanut Butter®, Create Great Ads at Breakneck Speed, How to Write Killer Copy, Powerful PR, and Soaring Not Just Flying.
She has trained industry professionals in these and other corporations and associations: Knight Ridder, Association for Women in Communications, Bank Marketing Association, Society for New Design and American Press Institute.
In addition, she's an Associate Professor at Florida International University (F.I.U.) and teaches creative courses in advertising and public relations.
Her new business tools - tactikPAK® - are like a crash course in results. Created as bites of information, the system is totally interactive. It is like microwaved food for thought in nine different areas:
• writing • design
• public relations
Margo's unique system of learning is so innovative, it received a patent (U.S. Patent No. 5,927,987).
In addition, she has created the training series: Mental Peanut Butter®...How To Create Branding That Sticks To the Roof of Your Brain™. Margo has also co-authored three books on spirituality: The Power Within, Lessons From Nature and Course in Transformation. She just completed the book: Street-Smart Advertising - How To Win the Battle of the Buzz™ - was released in the fall of 2006. Margo's now working on her next book, Collaborative Copy and Design: Strategic Visual & Verbal Solutions.
She has been honored with many personal awards including: the Outstanding Community Service Award from Child Hope, Chapter Headliner of the Year and National student Chapter Advisor from the Association of Women in Communications.
In addition, she has received Outstanding Teaching Awards from the university and the state. She was recently named the 2001 Woman of the Year in Communications Education. She was named a 2005 Kauffman Faculty Scholar.
3733 NE 163 Street
Tallahassee, Florida 33160